Most companies today are stuck in a “generation trap”. They use AI to churn out thousands of words, which marketers then have to painstakingly edit, check and input into their systems. At BiQ Bluesoft, as Kentico partners, we see this model hitting its limits. The real revolution comes with the shift to agentic AI, which gradually takes over executive tasks and turns a passive editor into an active collaborator.
Introducing AIRA (Artificial Intelligence Marketing Assistant) – a native part of the Xperience by Kentico platform that is changing the rules of the game. It’s not an external tool but the intelligent heart of your DXP, which understands your data, brand and customers.
Why generation is no longer enough? The shift to Agentic Marketing
To grasp AIRA’s value, we must explain the key difference between what you know and what’s coming. Traditional generative AI is like a calculator – you give it input and it shows the result. Agentic AI, however, is like a colleague who remembers, understands context and takes steps to reach goals.
| Feature | Generative AI (traditional tools) | Agentic AI (Kentico AIRA) |
|---|---|---|
| Principle | Creates content based on a static prompt. | Understands context, has memory and acts with clear intent. |
| Action | Writes text that you must publish yourself. | Proposes structure, prepares materials and readies campaigns for approval within your workflow. |
| Data | Often unaware of your ecosystem and facts. | Is natively connected with your website and CRM. |
| Role | Passive assistant in an external browser tab. | Virtual teammate working directly within your workflow. |
AIRA is not just ChatGPT for Kentico. While common tools are black-boxes, AIRA is fully under your control. Designed for marketers – it helps adapt your brand tone and boosts campaign impact without leaving Kentico’s environment.
💡 AI as a team member, not as an external tool.
Agentic Marketing Suite – Your new virtual specialists
The evolution of AIRA culminated in Agentic Marketing Suite. It is a system of built-in AI agents designed for the tasks that take marketers the most time. AIRA gradually develops into specialised roles that take over analytical and operational burdens while you retain the strategic helm. Each agent is an expert in a specific function, and you control them via AIRA Chat:
- Customer Journey Specialist: The agent analyses customer journeys in real time, identifies drop-off points, and suggests immediate text or CTA improvements.
- SEO & GEO Expert: Helps generate page metadata, alt texts for images, and optimises content for different regions without manual rewriting.
- Multichannel Creator: Can turn a single blog post into an email newsletter or social media posts, adjusting structure and tone per channel.
- Localisation Agent: AIRA automatically generates language variants for entire content sets, drastically reducing time for market expansion.
- Experimentation Agent: Supports fast testing and iterations of pages and emails to achieve maximum performance.
These agents allow teams to move from idea to execution at lightning speed without increasing headcount. As noted by Kentico, agent AI is one of the biggest trends of 2026.
Business impact – Security, scaling and real figures
As a company, you probably face two key questions: "What is the return on investment?" and "Is our data safe?".
Proof in numbers:
- 224% increase in conversions at TowneBank thanks to AI-driven campaigns.
- 63% rise in visitor-to-lead conversion at Freedom Health Insurance.
- 40% faster campaign delivery to market through automation of routine tasks.
- 61.4% of marketers already believe AI will significantly improve their strategies.
Security and transparency:
AIRA does not run uncontrolled. It operates in a secure environment Microsoft Azure, fully integrated into your Kentico environment (SaaS and Private Cloud). Supports GDPR, CCPA, and ISO standards, offering full auditability and control over access rights. You define the tone, templates, and approval processes – AIRA suggests, humans approve.
Credit model – Scaling as needed:
The system operates on transparent credits. Each Xperience by Kentico license automatically includes 200,000 free credits annually (16,666 monthly). This lets you start testing agents instantly without further investment. If your ambitions grow, Boost packages are available for large-scale deployment.
The human touch in the digital age
At BiQ Bluesoft, we believe AI is not here to replace the marketer but to free them. Authenticity is the key currency for 2026 – 70% of consumers spend more with brands they see as authentic.
AIRA handles technical SEO for you, trims 50 image variants, and sorts contacts by behaviour (auto-tagging). Leaving you space for what matters most: building relationships, strategy, and creative ideas AI can’t come up with on its own.
Why implement Kentico AIRA with BiQ Bluesoft?
We are a Kentico expert partner and know that switching on AI alone won’t create a Wow effect. You need a solution that precisely matches your business goals.
What we will do for you:
- We will identify which types of agents will deliver the quickest ROI.
- We will teach the system your brand style so the outputs are indistinguishable from your best copywriters.
- We will explain the credit system and workflow so your teams can start immediately and safely.
- We will help your team adopt agent thinking, so they become campaign architects.
The AIRA ecosystem is a living organism. Agents for complex multichannel campaigns undergo constant learning from real data, so their outputs get more accurate every month.
Marketing is evolving – be the first to join in. Kentico AIRA isn’t the future, it’s today’s reality. Get in touch and we’ll show you how to turn your website into an intelligent ecosystem that works for you.
