In May, we held the third edition of our Bluesoft Tech Day conference. While two years ago we were introducing the Xperience by Kentico platform as a hot new product, and last year we focused on its first major advances, this year we concentrated mainly on practice and real implementation.
The goal was clear – to show real results. We focused on how Xperience by Kentico works in practice on large projects, how artificial intelligence is fundamentally changing our work, and why strategic management of technological debt is the key to success in the digital world.
Where has Xperience by Kentico progressed?
This year in Xperience by Kentico has been marked by technological leaps that fundamentally change the rules for entire digital teams. The most prominent innovations are undoubtedly the artificial intelligence AIRA and its brand new Agentic Marketing Suite. This tool brings specialised AI agents into the platform, who maintain brand consistency for you, handle advanced SEO and GEO optimisation, help identify critical points in customer journeys, and provide detailed analysis of ongoing campaign performance.
Another major milestone is the deployment of a modern Customer Data Platform (CDP), which smartly unifies data about contacts, members and customers into comprehensive profiles and enables rapid segment creation assisted by artificial intelligence itself.
Developers haven’t been left behind either. They’ve received more flexible member role management, persistent Lucene.NET search indexes for smoother cloud operation and an enhanced KentiCopilot assistant, which uses AI to significantly speed up and simplify project migration from older Kentico versions. As a result, we are looking at a much more mature and smarter DXP solution, fully equipped to meet the needs of modern business.
What topics did we cover this year?
The entire day was packed with presentations combining deep technical know-how with real business benefits. The expert programme was structured to appeal to both technology enthusiasts and managers seeking inspiration for developing their projects.
The conference was officially opened by Petr Lebeda (Sales & Consulting Manager, Bluesoft), who welcomed all guests and outlined the areas and topics of this year’s edition:
- Vision and Market: David Slavík (Product Strategist, Kentico) was first to speak with the lecture Market trends 2026, outlining where the whole segment of web platforms and DXP is currently headed.
- Marketing Revolution: Martina Škantárová (Product Manager, Kentico) presented hot new features and demonstrated live the AIRA and Agentic Marketing Suite.
- Real Case Studies: Practice was given ample room. Jiří Ctibor (E-commerce Director, ELKOV) and Daniel Mega (Project Manager, Bluesoft) detailed the successful ELKOV Elektro Case Study. They were later followed by Pavel Herůfek (Head of Marketing department, MVIA) and Petr Lebeda, who discussed the MVIA HUB and Hamburg Case Studies.
- Artificial Intelligence in Action: The programme's conclusion was dedicated to AI. David Maixner (Team Leader, Bluesoft) demonstrated how KentiCopilot, as an AI tool, enhances development and management efficiency. The expert block was closed by Ján Zajíc (Data & AI Director, BIQ Group) with his lecture on AI and Data Handling.
Tech Day through participants’ eyes
This year, the feedback results thrilled us and confirmed we are heading in the right direction. The overall rating for the third Bluesoft Tech Day 2026 reached an impressive 4.9 out of 5 stars. What pleased us most was the rating of the quality of presentations and our speakers, which received a perfect score – a full 5 out of 5. This is clear proof that combining technical know-how with real-life examples is exactly what makes the most sense to you.
We also greatly appreciate the specific words you shared about the event:
"Tech Day this year was mainly marked by AI and its practical use on the web, which was one of the most interesting topics for me during the whole event. I especially appreciated the specific demonstrations directly in XbyK, which also runs our website, as I could immediately imagine real practical applications. It was also very pleasant to meet people from Kentico in person, discuss project experiences, and broaden my horizons beyond everyday routine. The whole day had a pleasant atmosphere, with excellent organisation and fantastic catering. Thanks to Bluesoft for the invitation, and I look forward to participating again next year."
Erika Benefiová, Business Analyst for digital and web projects, MND
"It was a pleasure and honour to present my contribution on the topic of using data for decision-making at Bluesoft Tech Day. I appreciate the quality and focus of the other lectures from colleagues at Bluesoft, customers, and partners. I enjoy sharing practical advice and experiences, and there was plenty of that in the speakers' contributions."
Ján Zajíc, Data & AI Director, BIQ Group
Thank you and we look forward to Bluesoft Tech Day 2027!
No similar event could happen without strong partners. Huge thanks go to Microsoft for providing excellent spaces for our event. Thanks also go to our long-term partners Kentico and our parent company BIQ Group. And of course, we must not forget Zátiší Group, who took care of top-class catering throughout the day.
The greatest thanks go to you – our clients and guests. You give meaning to our work, and we take away a huge dose of energy and confirmation that the path we have set at Bluesoft is correct from this year's meeting.
If you were unable to attend this year, we believe this summary has at least partially brought you closer to the topics currently shaping the world of modern DXP solutions. We hope you won’t miss the next edition.
We look forward to seeing you in 2027!
Bluesoft is a development company specialising in custom web solutions, e-commerce platforms, and digital applications. For over 17 years, we have been a Kentico Gold partner and are among the most experienced implementation teams in the region.
We also deliver projects on the Kontent.ai and Umbraco platforms, supporting medium and large companies such as Škoda Auto, Sazka, and E.ON. Our solutions regularly receive Kentico Site of the Year awards, confirming the quality and long-term reliability of our work.
As part of the BiQ group, we bring together over 590 specialists and have successfully completed more than 2100 projects.
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