Organizations that rely on Kentico Xperience 13 have benefited from a stable, feature-rich platform since its release in 2020. However, digital ecosystems evolve quickly — and software lifecycles are no exception. By the end of 2026, vendor support for Xperience 13 will end. This means no more security fixes or hotfixes. While existing solutions may continue to function for some time, the lack of support inevitably exposes companies to risks: security vulnerabilities, performance issues, and higher emergency costs.
Upgrading is not only a matter of compliance. It is a strategic opportunity to safeguard investments, strengthen digital operations, and empower marketing teams to work with greater agility.
At Bluesoft, we consider upgrading to Xperience by Kentico absolutely essential. That’s why, when we take over projects running on older versions, we focus on planning and executing migrations as efficiently as possible. (Curious about project takeover? Read our related article.)
A New Platform for a New Era
Xperience by Kentico is not just an update — it’s an entirely new platform built on modern standards. Its architecture is based on ASP.NET Core and a React-powered administration interface, ensuring performance, modularity, and scalability.
For developers, this means seamless integration with DevOps pipelines, CI/CD, and containerization.
For marketers, it means faster campaigns, responsive websites under heavy traffic, and simpler integration with third-party tools like CRM and analytics.
Content Hub: Centralized Control, Local Flexibility
One of the biggest advances is the Content Hub. Organizations managing multiple websites across regions or brands face the challenge of balancing brand consistency with local flexibility.
The Content Hub allows:
- Centralized asset management
- Reuse and tracking of content across markets
- Local customization with corporate oversight
This ensures consistency, reduces risks of misalignment, and strengthens brand coherence.
A Thoughtful Migration Path
Kentico designed the migration journey with flexibility in mind.
- Phase 1: Content and structures can be migrated using the official Kentico Migration Toolkit, ensuring minimal disruption for editors.
- Phase 2 (optional): Organizations can optimize their solutions to fully leverage advanced features such as marketing automation, headless delivery, and AI-driven tools.
By spreading the migration into manageable steps, companies reduce risks while maximizing value.
Long-Term Value for Marketing Teams
The upgrade is more than a technical improvement. It delivers tangible business benefits:
- Faster time-to-market for campaigns
- Improved productivity with a modern, intuitive interface
- Stronger governance and compliance models
- Continuous innovation thanks to monthly releases instead of multi-year version upgrades
Conclusion
Upgrading to Xperience by Kentico should not be seen as a forced step due to the end of support for version 13. It is an investment in competitiveness, efficiency, and marketing excellence.
👉 Ready to plan your Kentico upgrade? Talk to our experts and secure your future-ready digital platform today.
