Most companies today are stuck in the “generation trap”. They use AI to churn out thousands of words that marketers then have to painstakingly edit, check and input into their systems. At BiQ Bluesoft, as Kentico partners, we see this model hitting its limits. The real revolution comes with the shift to agentic AI, which gradually takes on executive tasks and turns a passive editor into an active collaborator.
Introducing AIRA (Artificial Intelligence Marketing Assistant) – a native part of the Xperience by Kentico platform, transforming the rules of the game. It is not an external tool but the smart brain of your DXP, understanding your data, brand and customers.
Why generation is no longer enough? The Shift to Agentic Marketing
To understand AIRA’s value, we must explain the key difference between what you know and what’s coming. Traditional generative AI is like a calculator – you give it input and it shows the result. Agentic AI, however, is like a colleague who has memory, understands context and takes steps to reach the goal.
| Feature | Generative AI (traditional tools) | Agentic AI (Kentico AIRA) |
|---|---|---|
| Principle | Creates content based on a static prompt. | Understands context, has memory and acts with clear intent. |
| Action | Writes text you need to publish yourself. | Suggests structure, prepares materials and sets the campaign for approval within your workflow. |
| Data | Often unaware of your ecosystem and facts. | Is natively integrated with your website and CRM. |
| Role | Passive assistant in an external browser tab. | Virtual teammate working directly in your workflow. |
AIRA is not just ChatGPT for Kentico. While usual tools are black boxes, AIRA is fully under your control. It was created for marketers – helping adapt tone of voice to your brand and boosting campaign impact without leaving the Kentico environment.
💡 AI as a team member, not an external tool.
Agentic Marketing Suite – Your New Virtual Specialists
The evolution of AIRA culminated in Agentic Marketing Suite. It is a system of embedded AI agents designed for tasks that take up the most time for marketers. AIRA is gradually specialising into dedicated roles that take on analytical and operational loads, while you retain the strategic helm. Each agent is an expert in a specific function and is controlled via AIRA Chat:
- Customer Journeys Specialist: The agent analyses customer journeys in real time, detects drop-off points and suggests instant improvements to text or CTA.
- SEO & GEO expert: Helps generate page metadata, alt texts for images and optimises content for different regions without manual rewriting.
- Multichannel Creator: Transforms a blog post into an email newsletter or social media posts, adjusting structure and tone to suit each channel.
- Localisation Agent: AIRA automatically generates language variants for full content sets, dramatically reducing time when entering new markets.
- Experimentation Agent: Supports fast testing and iteration of pages and emails to maximise performance.
These agents enable teams to move from idea to execution at lightning speed without needing to increase headcount. As Kentico states, agent AI is one of the biggest trends of 2026.
Business Impact – Security, Scaling and Real Numbers
As a company, you are likely facing two key questions: “What is the return on investment?” and “Is our data secure?”.
Proof in numbers:
- 224% conversion increase at TowneBank thanks to AI-driven campaigns.
- 63% rise in visitor-to-lead conversions at Freedom Health Insurance.
- 40% faster campaign delivery to market thanks to automation of routine tasks.
- 61.4% of marketers already believe AI will significantly enhance their strategies.
Security and transparency:
AIRA doesn’t run unchecked. It operates in a secure environment Microsoft Azure, fully integrated into your Kentico environment (SaaS and Private Cloud). It supports GDPR, CCPA and ISO standards, offering full auditability and access control. You define the tone, templates and approval processes – AIRA suggests, humans approve.
Credit model – Scaling as needed:
The system runs on transparent credits. Every Xperience by Kentico licence automatically includes 200,000 free credits per year (16,666 monthly). This lets you start testing agents immediately with no extra investment. If your ambitions grow, Boost packages are available for large-scale deployment.
The human touch in the digital age
At BiQ Bluesoft, we believe AI isn’t here to replace marketers, but to free them. Authenticity is the key currency in 2026 – 70% of consumers spend more with brands they see as authentic.
AIRA takes care of technical SEO, trims 50 image variants and sorts contacts by behaviour (auto-tagging). This leaves you room for what matters most: building relationships, strategy and creative ideas AI can’t come up with on its own.
Why implement Kentico AIRA with BiQ Bluesoft?
We are a Kentico expert partner and know that achieving the Wow effect requires more than just enabling AI. You need a solution that exactly matches your business goals.
What we will do for you:
- We will identify which types of agents will give you the fastest ROI.
- We will teach the system your brand style so the outputs are indistinguishable from your best copywriters.
- We will explain the credit system and workflow so your teams can start quickly and securely.
- We will help your team adopt agent thinking to become campaign architects.
The AIRA ecosystem is a living organism. Agents for complex multichannel campaigns undergo continuous learning on real data, making their outputs more accurate every month.
Marketing is evolving – be first to join. Kentico AIRA is not the future, it is today's reality. Contact us and we will show you how to turn your website into an intelligent ecosystem that works for you.
