We created a new identity for CzechInvest in 10 days and launched a new website in 90 days
Web presentationA fresh brand and online presence for CzechInvest
CzechInvest was a state agency of the Ministry of Industry and Trade that brought foreign investment to Czechia and supported domestic companies and start-ups (since August 2026, it has been part of the new CzechBusiness agency). Its outdated visual identity and website failed to appeal to investors from Europe, America and Asia. In two consecutive tenders, we therefore created a complete corporate identity and subsequently built an entirely new website on the Kentico platform. We showed that even a state organisation can have a modern website with content personalisation.
What needed to change
Just before Christmas, we won a contract in a two-round tender to create a new visual identity for the agency. The new graphic DNA was developed in 10 days, and within 30 days we delivered a complete, detailed 100-page corporate identity manual. This then had to be applied across all channels, from printed materials to the website.
Once again, just before Christmas, we were invited to take part in another tender. This time, the brief was far more complex: completely restructure the website, design it, transfer the content from the original site and launch everything within 90 days. The website had to speak the language of its target investors, which is why the brief required six language versions, including Japanese, Korean and Chinese. Asian investors are not a marginal group for the agency: in 2025, the three largest investments brokered by CzechInvest came from Japan, China and South Korea, together accounting for approximately 79% of the total volume. As a government website, it also had to meet strict contractual operating conditions, including 99.5% availability and a response to critical errors within one hour.
What CzechInvest Needed
• New visual identity: key visual, CI manual, brand book and print production
• New responsive website with a completely rebuilt structure
• Development and launch within 90 days
• 6 language versions (CZ, EN, DE, Japanese, Korean, Chinese)
• Content migration from the original website
• Content personalisation and advanced publishing workflows
• Comprehensive event management
• 24/7 service with guaranteed availability of 99.5%
How we approached it
We built the website on the Kentico EMS platform, which natively supports multilingual content, personalisation and approval workflows. This enabled the agency’s editors to manage six language versions from one place, with every piece of content passing through a clearly defined approval process before publication – a necessity for a state institution. Personalisation made it possible to display more relevant content to visitors based on what they were looking for on the website, whether they were a foreign investor or a Czech company.
The website’s design is based directly on the new corporate identity we created for the agency, so the website and printed materials have felt like one cohesive whole from the outset. The solution also includes comprehensive event management, content migration from the original website and operation on Kentico Hosting with continuous SLA support.
What the project delivered
The agency received a new visual identity within 10 days and a complete 100-page manual within a month. We launched the new website in six languages within 90 days of signing the contract, including content migration and a new design.
The collaboration did not end with the launch. We continue to develop the website and manage its operation and hosting under a 24/7 SLA. It still runs on the Kentico platform today.
The website serves an agency that is one of the key players in attracting investment to Czechia: in 2025 alone, CzechInvest facilitated 25 investment projects worth CZK 26.4 billion, creating 1,308 new jobs (according to a CzechInvest press release from February 2026).
“We particularly value our cooperation with Bluesoft for their quick response and professional approach. They are a partner we can rely on.”
View the work result for desktop and mobile
Services provided
- We don’t stop at launch; we continue developing the website to meet business needs.
- The brand’s new visual DNA and a detailed guide to using the identity across all channels.
- Design of the user interface and logical arrangement of website content.
- Design and development of a clear, modern website interface.
- Configuring the CMS so that editors can manage content themselves, without developer intervention.
- Safe transfer of content from the original website to the new solution.
- Website hosting on infrastructure optimised specifically for the Kentico platform.
- Round-the-clock monitoring and support for reliable operation outside working hours and during peak periods.
Technology
- Enterprise Marketing Solution, Kentico edition focused on advanced marketing and automation.
- A proven application foundation on the Microsoft stack.
- Standard building blocks of a modern, responsive front end.
Successful websites of our clients on the Kentico platform
