V Zátiší
Our work /V Zátiší

A new website served up for V Zátiší restaurant

Web presentation

The transformation of Prague’s legendary fine-dining restaurant, online too

Zátiší Group a.s. is one of the leading Czech companies in gastronomy. Since its establishment in 1991, it has grown into one of the country’s largest hospitality groups, now comprising V Zátiší, Mlýnec and Bellevue restaurants, the Europe-wide Zátiší Catering business, and the Fresh & Tasty division for corporate and school catering. The group focuses on running premium restaurants, catering and events and is known for its emphasis on quality and a personal approach to every guest. We have a long-standing partnership with the Zátiší Group team, so this time too we wanted to deliver a solution that would meet their high standards. The new website for V Zátiší restaurant, one of Prague’s very first fine-dining establishments, was created as part of the restaurant’s own refurbishment. The aim was to present a modern digital face before its doors reopened to guests.

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from brief to launch of a new website
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website for all devices
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Zátiší Group, today one of the largest gastro groups in the country
What needed to change
Goal and challenges

What needed to change

After renovating its restaurant, Zátiší Group wanted to refresh its digital presence too. It needed to be modern, elegant and easy to manage, matching the high standards of the group, which operates, among other things, exclusive catering for the Prague Congress Centre and has previously delivered events such as the Czech EU Presidency, UEFA EURO 2016 broadcasts and the NATO Summit. The original website, running on the outdated Kentico platform, no longer offered the flexibility required by such a demanding client.

Time was also a crucial requirement. The new website had to be created as part of the restaurant renovation and completed precisely when its doors reopened to guests. Alongside an intuitive, clear user interface for editors, it was necessary to provide regular maintenance, long-term technical support, low operating costs and efficient content management without requiring intervention from the IT team.

What V Zátiší needed
Requirements

What V Zátiší needed

•    An intuitive, clear user interface for editors

•    Complete development, testing and UX design

•    Regular application maintenance and long-term technical support

•    Low operating costs

•    A service desk available to the customer at any time

•    Efficient content management without the need for IT intervention

How we proceeded
Our solution

How we proceeded

We chose the open-source Umbraco platform as a replacement for the outdated Kentico solution. Umbraco enables simple content management, reduces operating costs and creates opportunities for the website’s future development. We built the complete solution on the ASP.NET Core 9 framework with Entity Framework, including front-end and back-end development, UX/UI design and content structure, SEO optimisation and Google Analytics implementation.

Thanks to efficient collaboration and the client’s clear vision, we managed to create and launch the new website in just five weeks. Exactly according to plan, so it would be ready when the restaurant reopened its doors to guests after the renovation. We automatically converted images to WebP format and implemented SeoToolkit to manage and measure SEO metrics. The result is a stylish website that combines design, performance and functionality as naturally as V Zátiší’s cuisine itself brings flavours and experiences together.


What the project delivered
Collaboration results

What the project delivered

We launched the new website for V Zátiší restaurant in just five weeks, with 100% responsive design for all devices and intuitive content management powered by the Umbraco headless CMS. It also offers lower operating costs than the original Kentico solution. The website brings the atmosphere of V Zátiší into the online world, just as the restaurant reopened its doors after refurbishment.

According to the client, the website precisely matches the approved graphic design and met expectations both technically and from a user perspective. For a group with standards at the level of Zátiší Group, this is significant confirmation of the quality of the delivery.


“We appreciate the professionalism, helpful approach and attention to detail of the Bluesoft team. The new website for the V Zátiší restaurant matches the approved graphic design exactly and met our expectations in terms of both technology and user experience. It runs on the Umbraco platform, which is ideal for us – it is clear, easy to manage and enables efficient work with user roles.”

Nikola Pilát Tkáčová Online Marketing Manager, Zátiší Group
Bluesoft

View the work result for desktop and mobile

Services delivered

  • We don't stop at launch; we continue developing websites according to business needs.
  • Design and development of clear, modern website interfaces.
  • Tuning loading speed and smoothness for better UX and conversions.
  • Design of user experience and content structure from the ground up.
  • Development of the application's server-side logic and data layer.
  • Technical and content optimisation for better visibility in search engines.
  • Set-up for measuring website traffic and user behaviour.
  • Launching a website on cloud infrastructure and its long-term operation.

Technology

  • Open-source CMS built on .NET, enabling clean code and full customisability of design and functionality.
  • A powerful, modern foundation for the entire application on the Microsoft stack.
  • Standard frontend building blocks complemented by Entity Framework for working with data.
  • Images are automatically converted to a more efficient format for faster loading.
  • Tool for managing and measuring SEO metrics directly in the CMS.
It is important for us to have a direct contact with our clients. We can consult with you both in-person and online. Please do not hesitate to contact us with your inquiry or further specification of your request.
Petr Lebeda
Petr Lebeda Sales & Consulting Manager +420 723 484 557

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Take a look at our processes for managing similarly complex projects

Take a look at our processes for managing similarly complex projects

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