How to build a quality e-shop, website or enterprise application? Nowadays, there are many platforms that offer different solutions. We have chosen to build on Kentico for more than 250 projects, globally more than 35 000 projects of different sizes have been built on Kentico. The simple question why, has many different answers varying in technical difficulty, today let's look at 7 simple reasons why we build on the Kentico Digital Experience Platform (DXP).
All-in-one platform
One of the main reasons is that everything can be interconnected into one place in Kentico. Whether your goal is a new corporate website, an e-shop or a larger project that falls under enterprise web applications, you don't have to go far in many aspects of managing your website. Kentico offers very sophisticated options for e-commerce, content management, analytics processing or marketing activities. In one place, you can send marketing emails, create automated campaigns and evaluate their success - without any additional integrations. Of course, you can also go the route of having external tools integrated into your solution.
Ease of use and a wide range of features
Kentico has a wide arsenal of tools to help you publish and edit new content as efficiently as possible. The administration user interface is user-friendly and can be used by people with basic knowledge of Microsoft Office and without intensive IT training. When editing, your current, live page is separated from the editor, so you can avoid errors, upload back a previous version, or find out who made what change, when. You can even set up a process for approving new content or changes. Training in Kentico is not a problem, Kentico provides its own resources for familiarizing yourself with the platform.
Division of labour
Content management in Kentico can also be thoroughly organized by different editorial rights and delegating work to users. Editors are given responsibility for the selected assignments and their completion. You can specifically set limited rights and notifications for other team members (e.g. external employees). You control the amount of rights you grant to whom.
Personalisation and targeted marketing
Target your customers and keep them! Kentico's marketing tools are rich.Thanks to marketing automation, the system can target the right visitors and remind them, for example, of a forgotten basket, offer already viewed products, send a targeted newsletter or entice customers with a special discount offer on their birthday or holiday. Show your customers relevant products, offers, information by using content personalisation or A/B testing. Kentico's marketing tools are rich. Thanks to marketing automation, the system can target the right visitors and remind them, for example, of a forgotten cart, offer already viewed products, send a targeted newsletter or entice customers with a special discount offer on their birthday or holiday. Show your customers relevant products, offers, information by using content personalisation or A/B testing. If you want to go in-depth, you can segment your contacts and create tailored marketing campaigns for them. Set a measurable goal, how you'll achieve it, support it with a newsletter for example, and evaluate its success - all in one place.
Around-the-clock support and security
Customer support is available 24 hours a day, seven days a week to resolve your problem, so you can be sure that there's always someone ready and willing to lend a helping hand. In addition to customer support, Kentico places a strong emphasis on security. You can easily integrate your own user database, authentication service or use one of the standard authentication methods. Thanks to the security features, you don't have to worry about the safety of your data or information leakage. We also routinely provide our clients with SLAs (service level agreements) according to their requirements.
Mobile version as a prerequisite
We live in a mobile age, with more than half of users browsing the internet on their phone. Fully responsive design and bespoke templates that automatically adjust the look and function of your website to the device you're using are therefore absolutely essential. At Bluesot, we'll customize your website in this way, plus you can see in advance exactly how your customizations will look on different devices.
Scales with your growth
What happens after you invest into a custom solution? After everything is said and done, hardly ever is the work really over. Maybe after a while of the new solution running, you decide integrate a customer portal or to start using new marketing tools. Your company adapts a new CRM system which you can integrate that into your Kentico portal as well. The ways to optimize and automatize content across different channels in Kentico are abundant. We have ample experience integrating many third-party systems to provide you with valuable advice based on which you can make an informed decision.
