4 enterprise e-commerce sites in one year: how we modernised Potten & Pannen

A new era calls for a new solution. For many companies, the start of the pandemic significantly accelerated modernisation. At Potten & Pannen, a company with a strong tradition of brick-and-mortar shops dating back to 1992, its existing in-house solution became technologically inadequate just as interest in home kitchen equipment was growing rapidly.

The main requirements for the new platform were reliable, fast operation and seamless integration between Kentico and the external system for managing category and product information. Another key need was content flexibility and ease of management, as the company needed to launch four new enterprise websites, three B2C e-shops and one B2B portal within a single year, without compromising on quality for any of them.

We built a custom e-commerce solution on the Kentico 13 EMS platform with a hybrid architecture combining MVC and Portal Engine (PTVC), using the ASP.NET 6 framework. Thanks to the content flexibility and ease of management at which Kentico excels, we successfully launched four separate yet interconnected enterprise websites within a single year. Exactly what a company with a strong brick-and-mortar retail tradition needed when transitioning to a fully-fledged online environment.

A key part was integration with Microsoft Dynamics 365 Business Central (ERP) and connection to PIMICS for managing product and category data. As a result, product information across all four websites remains up to date and consistent without manual entry. The solution runs on Microsoft Azure Cloud, images are automatically converted to the more efficient WebP format, and marketing automation helps the company communicate with B2C and B2B customers in a targeted and differentiated way.