Enterprise e-shops for 6 European countries linked to Walmark product websites

Walmark, as a company with a portfolio of hundreds of products sold across dozens of markets, needed to gradually transform all its existing e-shops onto the unified Kentico platform. Transforming an existing e-shop to another platform is never a simple matter. The client planned three such transformations in a single year.

This also required integration with SAP ERP, Microsoft Dynamics CRM and carrier systems, as well as the development of a custom purchasing module for the call centre. This represented a substantial workload, requiring enough developers and high-quality project management. At the same time, the new platform had to support brand websites and e-shops across six European countries, with the implementation of a loyalty programme and content personalisation for individual local markets.

We built an enterprise e-commerce platform on Kentico CMS, combining Kentico Portal and Kentico MVC architecture to meet the needs of individual websites, with a frontend built using HTML5, Sass, JavaScript and C#. We gradually transformed Walmark’s existing e-shops into a unified platform—three transformations in a single year—while also integrating SAP ERP, Microsoft Dynamics CRM and carrier systems, and developing a custom shopping module for the customer call centre.

Through evolutionary redesign and long-term project development, we launched 33 websites in 9 countries over two years of collaboration: a combination of enterprise e-shops for local markets and brand websites showcasing individual product ranges. The solution also includes marketing automation and a customer care module, enabling Walmark to communicate effectively with customers across all markets from a single platform.