Portal network for authorised Škoda Auto dealers — supplier-independent SaaS solution
Web presentationOnline presentation of Škoda Auto business partners
Škoda Auto is the largest car manufacturer in the Czech market, the leading manufacturer by revenue and one of the country's largest employers. In 2025, it maintained a market share of more than one third domestically and recorded a record year globally. In the Czech Republic, it supports an extensive network of authorised dealers and service centres under its name. We developed a universal portal where they can individually present their services and vehicle offers with the full functionality of the modern Kentico platform. The solution is also fully cloud-based (SaaS) and provider-independent.
What needed to change
Škoda Auto needed a solution for its extensive network of authorised dealers and service centres that would not force either side to compromise: customers must have a consistent, clear and transparent experience across the network, whether considering buying a new car or replacing a shock absorber, while individual dealers need sufficient flexibility to present their own offers, promotions and local specifics.
The solution also had to meet technically demanding requirements: multi-site management for dozens of independent websites on a single platform, different levels of editorial permissions for individual dealers, listings of used and in-stock vehicles, a booking system, and integration with eight Škoda Auto and other third-party systems. All while maintaining content personalisation and service support.
What Škoda Dealers Needed
• Multi-site management
• Third-party systems integration
• Škoda Auto systems integration
• Different levels of editorial permissions
• Offers of used and in-stock vehicles
• Booking system
• Content personalisation
• Servicing services
How we approached it
We built a universal portal on the Kentico MVC architecture and ASP.NET Core 7 framework, enabling dozens of independent dealer websites to be managed from one central platform, with the full functionality of the modern Kentico platform available to each individual dealer. The solution is fully cloud-based (SaaS) and provider-independent, so Škoda Auto is not tied to a single infrastructure provider.
With a clear, consistent and well-organised structure, we make it easier for customers to interact with the website, whether they are considering buying a car or replacing a shock absorber. At the same time, the portal remains highly customisable for the client thanks to simple and intuitive management in Kentico. Promoting exclusive events and special offers is a great way for dealers to generate more leads. Vehicle images are also automatically converted into space-saving WebP and AVIF formats for faster loading, even on slower connections.
What the project delivered
We created a dedicated page for 155 dealers and integrated a total of 8 Škoda Auto and third-party systems into a single platform. At three selected dealerships, conversions increased by 80%—clear evidence that a unified yet customisable platform can genuinely improve the commercial results of individual dealerships, rather than merely making them look consistent.
The collaboration on the project is ongoing. As a platform, Kentico provides Škoda Auto with a balanced TCO (total cost of ownership), together with all the modern marketing features its dealer network needs.
“Kentico helped us build a bespoke solution with a balanced TCO. The platform has all the modern marketing features and excellent developer support.”
View the work result for desktop and mobile
Services provided
- We don't stop at launch; we continue developing websites according to business needs.
- Design and development of clear, modern website interfaces.
- Fine-tuning loading speed and smoothness for better UX and conversions.
- Bespoke development directly in the Kentico CMS according to the client's specific requirements.
- Connecting dealer websites to the manufacturer's internal systems for consistent data across the network.
- Advanced measurement of user behaviour and conversions beyond basic GA4 setup.
- Microsoft’s cloud infrastructure for reliable operation and flexible scaling during peak periods.
- Visual design of the website reflecting the brand’s visual identity.
- Ongoing technical support and availability guarantee according to the agreed service level.
Technology
- Flexible Kentico architecture separating logic from presentation, suitable for large websites.
- A powerful and modern foundation for the entire application on the Microsoft stack.
- Standard building blocks of a modern, responsive frontend.
- Images are automatically converted to more efficient formats for faster loading.
- Microsoft cloud infrastructure for reliable operation and flexible scaling during peak demand.
Successful websites of our clients on the Kentico platform
