Moravia Propag corporate marketplace in record time
Moravia Propag is a Brno-based company that has been producing promotional merchandise and POSM materials for customers. since 1992. It is a long-standing partner of Carlsberg, Coca-Cola and Unilever brands. For Carlsberg Group, Bluesoft built a global B2B marketplace with special logic for bulk pre-orders, calculating shipping costs and delivery dates. At the end of 2018, a challenge arrived: to deliver the system within 90 days after the original supplier withdrew from the implementation. We completed it exactly on time.
What needed to change
At the end of 2018, a challenge came our way from a client: could we implement a global B2B system for the Carlsberg brewery group within 90 days? The client was Moravia Propag, a Brno-based manufacturer of POSM and promotional materials, which has been supplying Carlsberg, Coca-Cola and Unilever since 1992. Its materials appear in dozens of countries, from Norway to Nigeria. The tight deadline was due to the original supplier, which was meant to deliver the entire project, withdrawing from the implementation due to capacity constraints. With this supplier, we had only managed to complete the application's UX/UI design; the rest was left to us.
This was a B2B e-shop for the global sale of marketing products, featuring an unusual ordering process known as an Ordering Window: bulk pre-orders opened only during specific time windows. Here, system performance at the exact moment orders opened was crucial—not average traffic. This is a different type of load from that of a standard e-shop and requires a different architecture from the outset. Meeting the launch deadline was vital to the project, so we took on the implementation analysis and development ourselves, with no room for delay.
What Carlsberg needed
• Development and launch of a B2B portal within 90 days
• Integration with Navision ERP
• Advanced delivery calculation matrix
• Bespoke purchasing process in ordering windows
• Focus on high performance during ordering periods
• Service provision
How we approached it
We built the platform on Kentico CMS with a Kentico MVC architecture, enabling rapid development and sufficient flexibility for the atypical purchasing process within ordering windows. A key component was the advanced delivery calculation matrix, which dynamically calculates the combination of price and delivery date based on the order, along with integration with the Navision ERP system, allowing data to flow between systems without manual intervention.
We placed a strong emphasis on performance during ordering times, when the portal faces a surge of orders within a short window. Carlsberg Group, which manages a portfolio of over 140 brands and is one of the world's largest beer producers (selling approximately 99 million hectolitres in 2025), needed a system capable of handling peak loads without downtime. We therefore designed the architecture from the outset with peak loads in mind, rather than just normal operation.
What the project delivered
We delivered the project within the extremely tight 90-day deadline and to the required standard. This was a crucial condition for the client, as the launch date was fixed and could not be postponed. According to the client’s data, Carlsberg has seen a 38% increase in the total value of pre-orders through the portal, and 95% of customers rate the new B2B portal positively.
Our collaboration has continued since the launch. We are continuing to develop the Kentico CMS-based B2B platform for Carlsberg. The project is also a good example of how Bluesoft can step in during a crisis: taking over an unfinished project from another supplier and delivering it by a fixed deadline without compromising on quality.
“Bluesoft is developing a B2B e-shop for us to sell marketing products globally, with an unconventional ordering process known as the Ordering Window. Meeting the launch deadline was crucial for this project. The project manager kept development firmly under control, so everything was completed on time and to the required quality. We now have a great B2B platform on Kentico CMS that we can continue to develop.”
View the work result for desktop and mobile
Services provided
- Design and development of clear, modern website interfaces.
- Custom solutions developed directly on the Kentico CMS, tailored to the client’s needs.
- We don't stop at launch; we continue developing the website according to business needs.
- Design of the user experience and visual interface that makes the customer's journey through the website easier.
- Managed hosting directly from Kentico for reliable platform operation.
- Continuous technical support and availability guarantee according to the agreed service level.
Technology
- Enterprise CMS for content management, marketing and e-commerce in one.
- Flexible Kentico architecture separating logic from presentation, suitable for large websites.
- Standard building blocks of a modern, responsive front end.
Successful websites of our clients on the Kentico platform
